We love to tell a good story, one which inspires and stirs the soul. The story of Crocodile offers an intriguing refrain of a pioneering home-grown brand which not only resonates with an older generation, but is also an effervescent fashion label in constant flux of re-invention.
The Crocodile Concept Boutique is a spatial and interactive manifestation of the brand’s unique DNA. Inspired by the label’s cahractersitc play of conceptual, clever and adaptive design details, we created a transformable shell for the boutique, an ever-changing and ever-evolving backdrop for the visual displays.